You built the product. We open the market.
Within sixty days of signing you have named target accounts and first qualified meetings. From there we carry the opportunity to signature with your team.
Something to put in front of your board in thirty days.
A retainer is easier to defend internally when it produces something. Within thirty days of signature you hold the Market Entry Dossier: seven working documents we would have to build anyway to do the job, written so that your management can read them, forward them and act on them.
- 01
Market read
Budget cycles, active and planned programmes, regulation and certification, local-content rules, incumbents and when their contracts end, the procurement route. A ranked shortlist of markets and segments, including the ones we advise against.
- 02
What has to be true
The five to eight conditions for winning: certifications, local partner, references, pricing structure, local entity, language, data residency. Each with an owner, a cost and a date.
- 03
Decision map
Target accounts and the buying centre behind each: who decides, who influences, who signs at which threshold, and our route in.
- 04
Partner map
Shortlisted integrators, distributors and introducers with their standing, conflicts and the commercial structure we propose.
- 05
Entry plan
Twelve months of sequenced steps, milestones and KPIs, and what we need from you: demos, a technical contact, pricing policy, materials.
- 06
Compliance baseline
Sanctions screening of proposed partners, agency-law constraints, anti-corruption exposure, export-control checklist.
- 07
Board note
One page you can forward internally: the investment, the expected pipeline and timing, the risks, the exit conditions, and why the retainer is a deposit against commission rather than a cost.
Then, for the life of the mandate: a written progress report every quarter, covering pipeline, meetings, what has changed in the market and what buyers told us; a short call every month; and written confirmation of every opportunity we register under the mandate. We keep the reporting light on purpose, so the retainer pays for meetings with buyers rather than for paperwork about them.
Decision and partner maps are delivered in two layers: institutions and roles at once, named individuals and relationship history as opportunities are registered under the mandate.
We review every request against four criteria.
Defensibility
A reason a buyer would replace an incumbent: specification, cost structure, lead time, service coverage or compliance profile. Parity is not a reason to switch supplier.
Delivery capacity
The ability to serve a public-sector or enterprise account abroad without degrading your home business, directly or through a channel. Winning the deal is the easy half.
Decision authority
A named person who can commit to pricing, contract terms and certification spend without a six-month internal process.
Realistic horizon
Government and enterprise deals close in quarters, sometimes years. If the mandate needs revenue in sixty days, we are the wrong partner.
Meeting all four is not required. We answer every request within ten working days, including the ones we decline, and we tell you which criteria you fall short on and what it would take to change that.
Where most suppliers never get in.
A ministry, a police force, a utility or a defence procurement office does not buy from a website or a distributor's catalogue. It buys inside a process that is political as much as commercial, on a timeline set by a budget cycle, from suppliers someone credible has vouched for.
Access before the tender exists
The specification is written months before publication. Being consulted while it is drafted is worth more than any bid submitted afterwards.
Structure that survives scrutiny
Local content, consortium form, agency arrangements and payment mechanics, built so the award holds when a competitor contests it.
Conduct that stands review
Public-sector work carries exposure for everyone involved. We work to written engagement terms and documented representation, and we do nothing that would embarrass a supplier under audit.
From first call to mandate.
- First conversation. Product, markets you have in mind, results at home, what has been tried before.
- Market read. Within two weeks we come back with our honest view: which territories we can open, through whom, and roughly how long it will take.
- Term sheet. Territory, exclusivity, retainer, commission and support, on our standard structure.
- Mandate. Signature, kick-off with your team, and the sixty-day plan starts.
The eight we are asked most.
Are you a distributor, a consultancy or an agent?
None of those cleanly. A distributor takes a margin on your price. A consultancy delivers a report. An agent without a mandate cannot commit anyone. We hold an exclusive written mandate, qualify the market, open the buyer and partner relationships and stay accountable through execution, without taking a hidden position on your pricing.
Do you deliver, ship or install anything?
No, deliberately. We own market entry and the deal. Delivery runs through your existing channel or through a local partner we select and manage, and we stay accountable to you for their performance.
Do you represent competing products?
Not in the same territory at the same time. Exclusivity runs both ways.
How are you paid?
Depending on the engagement model: a fixed fee for a market read, a retainer plus commission for a mandate, a revenue share for standing representation. Everything is agreed in writing before work begins, and indicative levels are shared on the first call.
Will you sign an NDA before we discuss specifics?
Yes, as a matter of course. Roadmaps, pricing and target account lists stay confidential.
What if my market is outside your regions?
Then we will tell you, and we will not take the mandate. The value we add comes from relationships that took years to build, and we would rather lose the engagement than sell you access we do not have.
Do you work with buyers too?
Yes. Government buyers and integrators looking for a qualified supplier in our categories pay nothing for the conversation. Tell us what you need on the contact page.
How fast can this produce revenue?
First qualified meetings within sixty days of signature. First contracts typically within two to four quarters, depending on procurement cycle. If you need revenue this quarter, we are the wrong partner.
Tell us about your product.
Three things are enough to start: what it is, where it has won, and where you want it to win next.